upcoming workshops

Content Development


The workshop is for businesses and personal brands struggling to develop a content strategy to attract and engage their target audience. 


Digital Brand Training

There is a lot of information available to anyone interested in learning how to brand themselves in the digital space. Some of it is best practices, some practical foundational information but a lot of it is irrelevant to the Jamaican experience. I develop workshops, training materials and tools to help Jamaicans navigate the digital space.

Social Media Basics Workshops

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These are foundational classes for persons wanting to understand how social media channels work and includes topics such as:

  • Pros & Cons of social media platforms
  • Choosing the right platform
  • Posting & Scheduling
  • Deciphering Analytics
  • Understanding the differences between paid media, earned media and owned media

Click here to see dates and venue for upcoming workshops.

Digital Strategy Development Workshops

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I walk participants through the different elements of a digital brand strategy and how to create their own customized strategy for their brand or business.

Click here to see dates and venue for upcoming workshops.

Digital Introductory Courses For Seniors

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Mini courses designed to help seniors understand and navigate the digital space, so they can better communicate with loved ones. Topics covered includes:

  • Personal data protection
  • Google Basics (email, search engine)
  • Navigating laptops, PCs and mobile devices
  • Using mobile messaging apps (WhatsApp, Skype, Facebook Messenger
  • Basic social media usage

Click here to see dates and venue for upcoming classes

Training Material & Tools

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I create training material that is easy to read and understand as well as easy to use tools that anyone can use to help them leverage the digital space whether for personal branding or business.

Visit the resources page for more information


Digital Content Creation

Going digital is the cheapest and most effective way to reach a massive audience quickly. Just about everyone is online, including the people you want to target your brands messaging to. But your activities on these digital platforms shouldn’t be gimmicky, pitchy, random or sometime-ish. A strong content strategy that is consistent, engaging and on brand will get you seen and more importantly, felt.

Corporate & Personal Brand Blogging

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Be a company, brand, professional with something to say ‒ have a perspective or an opinion on your industry or field(s) of interest. Share some well grounded, useful advice with your audience.

A well researched and written blog will put your expertise on show and raise your brands profile. I’ll help you design your blog platform as well as develop your blogs identity and content.

Social Media Content Development

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Your social media profile is an extension of your brands digital identity. It is a powerful branding tool that if used properly can give your brand a competitive edge.

I’ll help you create a brand specific social media strategy for each platform that’ll include the following:

  • A content calendar
  • Post schedule
  • Audience Engagement Plan
  • Influencer Partnership Programme
  • Campaigns
  • Go Live Events

Podcast Production

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What does your brand want its audience to know? Tell them directly with a podcast. Podcasts like blogs are effective mediums to connect with your audience, reach and convert new people and build your tribe.

I’ll help you develop and produce a branded poadcast that”ll seamlessly integrate and compliment your online branding activities.



Content Planning & Execution Strategy

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The digital branding process can get a lot complicated when you have to decide the where (which platform), the when (post schedule), the what (topic), the who (target audience) and the how (curated vs original content). You either don’t have the time, patience, expertise or all the above to even think about that right now ‒ or ever … Kool!

I’lll help you figure all that out and if you like I’ll even create the branded content, all you have to do is press post.



Call ME

(876) 832-3900


Only 20 seats available, reserve your spot to the Content Development Workshop on November 30, 2019. Spaces are only guaranteed to perons who've paid on or before November 28, 2019.

CONGRATULATIONS!!! Your seat has been reserved, pay by November 28, 2019 to secure it.